How can I protect my business’s name or brand?

  • The best way to protect your business name or brand is to register a trademark for it
  • This helps protect you from competitors taking away your customers by using a similar business name or web address
  • When you start a business and use it in commerce, the name is a trademark
  • Registering that trademark with the United States Patent and Trademark Office provides you with statutory damages if someone uses a name similar to yours
  • By registering it, you can stop them from using the name and gain a large monetary penalty for trademark infringement
  • The trademark registration process is quite complicated, so it is important to hire an experienced attorney.